4. Last but not least
Happy with this tremendous success, there was still a lot of improvement and features to develop.
For instance, we decided to tackle another major pain point which was the way journalist submitted their copy to editors. In order to streamline the end-to-end process from journalist to the reader, we had to find a way to replace the good old email to send their copy for publishing.
We opted to use the tools we developed for editors and adapt them to create a form for journalist, so instead of writing their copy in Outlook, they would type it directly in the same CMS editors use to publish news, greatly reducing the margin for errors, streamlining the publishing process, and providing a cohesive user experience amongst different roles.
This time, considering all the factors in play, we decided that going straight into ideation and development was the best solution. This feature was kind of a huge deal in terms of change management, as for a variety of reasons, journalists were not all inclined to change their way of doing things.
Thus, we coordinated with their management to have a minimum viable feature from end to end, then onboard journalists through one-on-one training sessions conducted by a couple of their managers.
So far, the adoption is ongoing as of winter 2019-2020. Feedback is very good, despite a few core users not willing to take the boat yet.